The book is presented in the format of business/self-help but it is written from the perspective of an imaginary person. It's fictional non-fiction. The narrator is sometimes out of touch with reality when it comes to how humans work, while at other times his observations are spot on. As he makes the case for his system of building success, reality and make-believe intermingle and things get weird. Through humor and satire, the book explores themes of human behavior and the power of imagination.